We help small businesses grow by fixing the real problems.

We don't hand out generic advice. Our approach is hands-on, practical, and rooted in what actually drives revenue, efficiency, and customer experience.

We start by diagnosing the business with a field-level view: how leads come in, how work gets done, how customers are handled, and where money is leaking. From there, we rebuild the sales process, streamline workflows, and introduce simple systems and automations that make the business run smoother and more predictably.

How we're different

We operate like a fractional COO, not a traditional consultant. We get into the weeds, coach the team, build the processes, and stay accountable to results. We blend strategy, execution, and modern tools — including AI — to help owners stabilize their business quickly and create systems that scale long after we're gone.

Team

The people behind Edge Point Strategies.

Brandon Crosby, Founder of Edge Point Strategies

Brandon Crosby

Founder & Owner · Toledo, OH

Fractional COO

Brandon is a Toledo native and strategic senior executive with 15+ years of experience driving revenue growth, leading high-performing teams, and transforming customer engagement across multi-family, B2B commercial, and residential markets.

He currently leads Multi-Family Channel Strategy at Verizon, and previously served as Director of Business Development at Buckeye Broadband for 7 years, where he ran commercial sales across Northwest Ohio, managed a 500k+ monthly operating budget, and led digital transformation initiatives including AI-driven efficiency programs. Earlier roles include District Sales Manager and a decade of General Manager experience at Aaron's, Inc.

He's deeply rooted in the community — a graduate of Leadership Toledo 2025 and a member of the African American Leadership Council of NW Ohio.

Education

  • B.S. Business Management, Southern New Hampshire University
  • A.S. Marketing, SNHU
  • Google AI Essentials for Business

Strengths

  • Consultative selling & strategic planning
  • Key account management & expansion
  • Contract negotiation & margin enhancement
  • Data-driven decision making
  • Team development & coaching
Marcus Harrison, VP of Marketing & Media Strategy at Edge Point Strategies

Marcus Harrison

VP, Marketing & Media Strategy · Toledo, OH

Brand & Media

Marcus is a Toledo-based media and marketing leader with 20+ years of experience in media development, brand storytelling, and production. He currently serves as Director of Marketing & Communications at WGTE Public Media, where he leads brand strategy, audience growth, and content marketing across broadcast and digital channels.

His career spans WGTE Public Media, WBGU-TV, and BCAN — giving him a rare blend of creative production chops and strategic marketing leadership. Marcus is also President of the Press Club of Toledo, where he champions local journalism and media professionals across Northwest Ohio.

At Edge Point Strategies, Marcus helps small businesses sharpen their brand, build content engines that convert, and turn marketing from a cost center into a growth driver.

Education

  • M.Ed. Technology Education, Bowling Green State University
  • B.A. Telecommunications & Marketing, Bowling Green State University

Strengths

  • Brand strategy & positioning
  • Content marketing & storytelling
  • Video & media production
  • Audience growth & engagement
  • Community & partnership building
Shaun Betts, VP of IT & Integration Solutions at Edge Point Strategies

Shaun Betts

VP, IT & Integration Solutions · Toledo, OH

Systems & Tech

Shaun is a seasoned IT professional with deep experience managing enterprise technology infrastructure for the City of Toledo. He has spent years ensuring the reliability, security, and performance of municipal systems that serve hundreds of thousands of residents and employees.

His expertise spans network administration, systems integration, cybersecurity, and end-user support — giving him a practical understanding of how technology either enables or slows an organization. Shaun knows what it takes to keep operations running smoothly while planning for the next generation of tools and platforms.

At Edge Point Strategies, Shaun leads IT and integration solutions for small businesses — translating complex technical requirements into practical systems that work. Whether it's setting up secure networks, integrating cloud platforms, or automating workflows, he brings enterprise discipline to businesses ready to modernize.

Strengths

  • Enterprise IT infrastructure & operations
  • Systems integration & cloud platforms
  • Cybersecurity & compliance
  • Network architecture & management
  • Technical planning & vendor management